On March 21, 2012, SCWIST, in partnership with DAWEG, held Dress for Success, the first of five workshops in a series on Personal Branding. About 30 men and women attended the event, which was held at the Hyatt in Vancouver.
Image Consultant Joyce Lau of Fashionista Bootcamp started the evening off by having everyone participate in a fun activity where insight was shared regarding clothes and personality.
The influence of colour, texture and lines on people’s image was shared by the speaker. She also talked about combining the three to end up with the desired image. For example, straight lines and darker colours give an impression of authority, while lighter colours and designs impart creativity.
Joyce provided a checklist of items that every man and woman should have in their wardrobe. The attendees walked away from Joyce’s presentation enlightened and equipped with tools to strategically dress for the image they’d like to portray. The event ended with further networking over delicious dessert catered by Hyatt staff.