Brown Bag Series: Get the Job You Really Want

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Get the Job You Really Want: 2 Essential Career Building Tools – Compelling Career Branding Statements & Information Interviews

The Brown Bag Series is a monthly event organized by the Society of Canadian Women in Science and Technology (SCWIST) whose purpose is to provide a place for learning and discussion of topics to help women in STEM fields advance their careers.

Presented by:Joanne Loberg, Career Coach & Certified Executive Coach of JL Careers Inc.

Date: July 30, 2014

Time: 12.00 to 1.30 pm

Location: Room 225, Tony Sinclair Room, Biodiversity Building, UBC.

Join us for a fun, interactive session and learn to get the job you really want while soaking in sun. Iced coffee and cookies will be served; please bring your own mug.

Please register via email [email protected]

Tool One: Career Branding Statements that open the door for networking, industry research and sourcing job leads

During this hands-on session you will learn how to market yourself through creating a compelling Career Branding Statement and Elevator Pitch. Your 30-second speech will clearly and concisely summarize who you are, your education and experience, and careers you are interested in pursuing. We’ll also go to the Networking Gym where you’ll try out your new Career Branding Statement and get feedback.

Tool Two: Access the Hidden Job Market through tapping into Information Interviews

In today’s competitive job market, Information Interviews are a highly effective job search tool which give you: an inside scoop as to what hiring managers are looking for when recruiting talent; uncover key skills and experience in demand; as well as identify your skill gaps and strategies to strengthen your candidacy for future job opportunities. During this session we’ll uncover how to use Information Interviewsto explore career options and get your foot in the door of employers you want to work for.

Feedback from previous participants:

This session was a great start to get me thinking about where I see my career moving and steps to get there. Very timely given I am in a transition from graduate study back to the workforce.” – K.Dollling

Fantastic energy, enthusiasm and information!” – S.Stanners

Very powerful and informational talk. It was very engaging” – S. Crampton


Joanne Loberg Bio

Joanne Loberg,BA, CEC, CMP        Career Consultant / Executive Coach  joanne-loberg

Joanne Loberg of JL Careers Inc (http://www,

is a Certified Executive Coach, Internationally Certified Career Management Professional, and highly skilled Facilitator with over 20 years’ experience in the career management field. She has coached over 2,000 clients and facilitated over 450 career management workshops.

As a Career Consultant, Joanne has been referred to as “an absolute expert at navigating the complex territory of career advancement”. She knows what it takes to grab recruiters’ attention, ace the interview and land job offers. Joanne is committed to partnering with her clients to provide leading-edge job search strategies, including professional and executive resumes, compelling LinkedIn profiles, cover letters, interview practice and other key job search tactics.

In her role as an Executive Coach, she is highly skilled in supporting executives and emerging leaders to envision, strategize and accelerate their career success. Her coaching focuses on strategies for excelling in organizations and overcoming obstacles to success. Joanne asks challenging questions that provide insight and clarity, and ensure her clients devise and execute strategies that deliver results.

Joanne complements her consulting practice with a background in corporate recruiting. She has worked with multinational firms within the accounting, financial services, consulting, consumer products and IT sectors to develop recruiting and career development strategies.

Joanne holds a Bachelor of Arts in Psychology, Executive Coaching Certification (Royal Roads University), Certified Career Management Practitioner, and is Myers-Briggs Type Indicator (MBTI) Qualified.

She is a member of the BC Human Resources Management Association and the Association of Career Professionals International. She served on the Minerva Foundation Return-to-Work Steering Committee, chaired the BC HRMA Professional Development Research Council, and volunteered as an Executive Coach with the UBC Coaching Community. Currently, she is a guest speaker at the Minerva Return-To-Work Women’s Program, a Facilitator with Junior Achievement, and a playground builder with Starbucks Community Services.

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